Drink It: Narragansett Beer

When it comes to a local beer and the Sox you’ll be hard-pressed to find one with a longer connection than Narragansett.
From 1944-1975 Narragansett Lager was the official beer of the Boston Red Sox and over the course of fifteen seasons (over 1,100 games) Hall of Fame broadcaster, Curt Gowdy, began every Red Sox broadcast with the greeting, “Hi Neighbor, Have a ‘Gansett!”  The Sox and their former neighbors, the Boston Braves, were actually the very first two professional sports teams to even have beer sponsors!  It would be easy to assume that large national breweries would have led the charge on sports sponsorship but for the most part if was smaller regional brands such as Narragansett.  In fact at the time television was so new that the Red Sox-Narragansett deal was one in which no money changed hands.  As a Boston executive told a Narragansett representative at the time, “We don’t know what we’re doing, and neither do you.”  The same might be said for the product on the field during this period.  Happily, the Sox have broken that pesky curse and after a period spent on extended injured reserve Narragansett Beer is back, and available at Fenway.  In addition to the legendary lager, the brewery now offers a light beer, a Cream Ale and seasonal Porter, Bock, Fest and Summer Ales.  So enjoy a local brew with strong ties to the club and greet a pal with this legendary toast; “Hi Neighbor, Have a Gansett!”

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