The Boston Bruins beat the Philadelphia Flyers 2-1 before a packed Fenway
Park on Friday in the outdoor contest that has caught the imagination of the
public and sponsors.
More than 300,000 fans entered a lottery for the 39,000 tickets on offer
while television ratings have skyrocketed.
“If there is any indication to the traction this is getting from sponsors and
advertisers — business partner investment has increased at about 66 percent a
year so the message is taking hold,” Bettman told reporters.
“The business community has realized and recognized that this is a great way
to reach customers, to reach sports fans, to reach our fans.”-Full Story